Notting Hill is one of the most fashionable areas in London. Its contemporary reputation as a glamorous and vibrant location was escalated by the 1999 film, Notting Hill, which portrays the area as Bohemian and trendy. Notting Hill is particularly famed for its alternative, artistic culture, its eclectic shops, restaurants and bars, and its diverse residents – from families, to young professionals, to film-stars and musicians. This exciting atmosphere, combined with some of the most stunning properties in London, make Notting Hill a highly desirable place to live.
Notting Hill has a particular reputation for shopping, with the presence of Portobello Road Market (which has been in the area since 1837), and numerous boutique and antique shops. The market and shops are known especially for providing interesting vintage items: second hand books and CDs, antiques and vintage clothing. There is also a wide range of restaurants: from extremely high-end fine dining, to cosy, local cafés and resturants; from exciting Moroccan cuisine, to typical British pub food.
The area is perhaps best known for the Notting Hill Carnival – the second largest street festival in the world. The Carnival involves live music, a large range of stalls selling food and drink, and a parade through the streets.